Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan
EDreams Odigeo CEO Dana Philip Dunne. The company's subscription ranks are climbing rapidly. eDreams Odigeo
Skift Take: Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.
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