Travel Oregon might rank among the last U.S. tourism boards to promote out of state since the pandemic, but its new campaign is poised to outdo the competition. Its “Oregon, (Still) Only Slightly Exaggerated” ad takes a stunning animated and cinematic approach to showcase the state’s outdoors, cultural activities and its diverse communities in a way that stands out from tourism recovery campaigns that have emerged this year. It’s not the first time Travel Oregon resorted to animation… *… *………

Travel Oregon might rank among the last U.S. tourism boards to promote out of state since the pandemic, but its new campaign is poised to outdo the competition. Its “Oregon, (Still) Only Slightly Exaggerated” ad takes a stunning animated and cinematic approach to showcase the state’s outdoors, cultural activities and its diverse communities in a way that stands out from tourism recovery campaigns that have emerged this year.  It’s not the first time Travel Oregon resorted to animation… *… *………

* This article was originally published here