Full Video: Visit Greenland CEO at Skift Forum Europe 2022

Full Video: Visit Greenland CEO at Skift Forum Europe 2022


Skift Take: To describe Hjörtur Smárason's job as challenging would be a huge understatement. In this video you'll hear how the CEO is tackling very visible global warming with a critical need to bring in more tourists — and why influencers and journalists are top of his list.

— Matt Parsons

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