Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign


Skift Take: Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

— Mary Ann Ha

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* This article was originally published here

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