Aleph and Fauchon team up for Middle East and Africa hotel development

With a focus on cosmopolitan cities and luxury leisure destinations, the Fauchon L’Hôtel portfolio will comprise boutique hotels, retreats, beach clubs and residences in exceptional locations with superior culinary concepts and indulgent private services.

Fauchon history

Founded in 1886 by Auguste Fauchon, Fauchon is a luxury contemporary gastronomy brand with a French DNA, comprising a collection of over 100 retail boutiques, gourmet cafes and restaurants in 50 countries.

In 2018, Fauchon opened its first luxury boutique hotel, Fauchon L’Hôtel Paris, followed by Fauchon L’Hôtel Kyoto in 2021 as the Parisian brand’s first international hotspot. Today, Fauchon Hospitality has five boutique hotels in the pipeline, including Fauchon L’Hotel Riyadh in Saudi Arabia, with a target to reach a collection of 20 hotels by 2030.

Glam concept

The brand’s promise and concept is centred around the acronym GLAM: ‘Gourmet’, featuring Fauchon’s bespoke reinvented in-room mini bar, the Gourmet Bar; ‘Location’ for a lively and luxurious lifestyle; ‘Arty & Artisans’ for creative hotel services and experiences with a Fauchon touch, and ‘Mesdames’, the brand’s female touch typified by the Fauchon Beauty Spa, French beauty brands as amenities, in-room lighting and signature walk-in wardrobes.

Each hotel or resort will also feature signature Fauchon food and beverage concepts such as the Grand Café Fauchon and retail.

Rare opportunity

Bani Haddad, founder and MD of Aleph Hospitality, said: “We are well aware that an opportunity of this grandeur doesn’t happen very often. We are excited and humbled to be partnering with Fauchon Hospitality. 

“We look forward to delivering the brand’s legendary glamorous Parisian ‘art the vivre’ experience to hotel guests in the Middle East and Africa. We believe the region has tremendous potential for the aspirational and sophisticated brand experience offered by Fauchon L’Hôtel.”

Flawless delivery

Jacques-Olivier Chauvin, CEO of Fauchon Hospitality, noted: “We are delighted to have partnered with Aleph for development in the Middle East and Africa, which brings world-class hotel management professionalism and credibility to our owners and investors. This region is important to Fauchon Hospitality because a large part of our customer base is located in this area and familiar with our existing Fauchon retail outlets.

“With Aleph, we can be confident our signature Fauchon style and service will be flawlessly delivered to customers across the region as we grow our hospitality business. I am excited about the potential of this partnership which unites a powerful, globally recognised brand together with an operating company noted for its excellence and dynamic management style.”

Aleph target

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either with a franchise for branded properties or as a white label operator for independently-branded hotels.

Developments in its pipeline across Africa include Four Points by Sheraton Monrovia, a 111-key site opening in Q2 2023 in Liberia and the 200-room Century Park Hotel and Residences Kigali, arriving in the Rwandan capital in 2025.

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