Accor Joins Forces With Hoxton Hotels Owner to Form Lifestyle Brand Giant

EconomicOldenburger  / Wikimedia

Accor is buying out the remaining half of SBE, owner of hotel brands like Delano. EconomicOldenburger / Wikimedia



Skift Take: Accor CEO Sebastien Bazin previously said lifestyle hotels will be a key source of growth moving forward. By orchestrating the full buyout of SBE, one the largest hotel deals so far of the pandemic, Bazin just underscored that point.

— Cameron Sperance

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