Hotel Direct Bookings Hold Strong During Pandemic: New Skift Research
A hallway in Moxy Berlin Ostbahnhof Hotel Tony Yakovlenko / Unsplash
Skift Take: Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?
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