NBA’s Big Africa Push Could Be a Catalyst for a New Tourism Future
NBA Basketball Africa League president Amadou Fall at the opening tournament game in Kigali, Rwanda — kicking off a new era for Africa's sports and tourism. Courtesy of Basketball Africa League / Getty Imagess
Skift Take: It’s a powerful nod for Africa, giving it a solid competitive tourism advantage on the other side of the pandemic, from leisure to events. Will its destinations rise up to the opportunity?
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