Accor’s New Brand Says a Lot About the Future of Luxury Hotels

Accor’s New Brand Says a Lot About the Future of Luxury Hotels


Skift Take: Yes, it’s easy to scoff at Accor launching yet another brand. But inking deals with independent luxury hotel owners requires a collection the Paris-based hotel company didn’t readily have in its line-up of more than 40 brands.

— Cameron Sperance

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