Alitalia to Auction Off Its Loyalty Program — Bids Start at $57 Million

Alitalia to Auction Off Its Loyalty Program — Bids Start at $57 Million


Skift Take: A potential easy win of an impressive 6.2 million members goes to the highest bidder, and each and every flyer a valuable resource for an airline wanting to take advantage of Europe's upcoming recovery.

— Matthew Parsons

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