Rebrand for San Jose Mineta Int’l Airport

Soda companies do it. Toothpaste companies do it. Car companies do it.

And airports do it too.

Since 2001 you have known it as Norman Y. Mineta San José International Airport (SJC).

But, thanks to a rebrand, from now on the San José airport will be going by a slightly different name: San José Mineta International Airport.

The name change may seem slight. But it is part of the airport’s goal to become more of a key player in the Bay Area and strengthen the airport’s geographical association with San José.

In addition to the new name, the rebrand includes a new logo, a new color scheme, and a new tagline: Fly Simple.

SJC’s first incorporated the name of US Secretary of Transportation Norman Y. Mineta in 2001. And, while many airports are named for people, San José was one of the few airports in the world to be named after a living person. Secretary Mineta passed away on May 3, 2022.

We’re fine with the name change. Just as long as the airport doesn’t mess with the cool public art. And with the charming topiary bear at the entrance.

Space Observer – by  Bjorn Schulke

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* This article was originally published here