Why GetYourGuide Is Giving Its ‘Originals’ Tours Offering a Pause

Skift Take: The power of performance data to improve the customer experience remains a driving force for GetYourGuide. In a case of iron sharpening iron, the pioneering insights from its Originals brand will level the playing field across its entire marketplace as the private label format is put on hold.
— Selene Brophy

Read the Complete Story On Skift

* This article was originally published here