Hilton, Hyatt and Others Pull Back the Curtain on Making Hygiene More Than Theater

Critics argue safety measures like temperature checks are more theatrical than effective against the spread of coronavirus. Hotel brands say they help build guest confidence. NeferJanah Meistrup / Wikimedia

Skift Take: Strong communication and decision-making power at the local level are key to making heightened hotel cleaning measures succeed in an ever-changing pandemic information environment.

— Cameron Sperance

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