Loyalty Programs Need to Get Aspirational When Travelers Are Stuck at Home
A Hyatt property in Birmingham, UK, as seen on July 10, 2013. In a loyalty panel at the Skift Global Forum September 23, 2020, participants said travel loyalty programs need to get more aspirational with much of travel shut down. Richard P. Lambert / flickr.com
Skift Take: Airlines built loyalty programs around spend thresholds rather than miles traveled in recent years. The pandemic may catapult airline and hotel loyalty programs into becoming less transactional and more experiential and creative.
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