The Inside Story of How Alaska Airlines Went All-In on the Returning Boeing 737 Max

Alaska Airlines is due to take delivery of its first 737 Max this weekend. Courtesy of Alaska Airlines / Alaska Airlines

Skift Take: Alaska was the first airline to officially throw its support behind Boeing's beleaguered 737 Max after the jet was ungrounded, with commitments for 36 more aircraft. But it was a long and winding road to that decision with the seed planted in its merger with Virgin America four years earlier.

— Edward Russell

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