Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021
Vrbo's TV ad, "Your Together Awaits With Vrbo," was the top online travel agency spot in impressions on U.S. TV during the first three weeks of 2021, according to iSpot.tv.
Skift Take: Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.
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* This article was originally published here
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