Wyndham’s Latest Deal Signals Importance of Boutique Hotel Brands During Pandemic Recovery

Wyndham Hotels & Resorts

A Wyndham soft brand deal with a Mississippi-based hotel developer shows just about every hotel company wants in on the so-called lifestyle hotel space. Wyndham Hotels & Resorts



Skift Take: Wyndham's deal to bring in seven boutique hotels to its portfolio begs the question: Is there a hotel company that isn't trying to tap into the so-called lifestyle hotel sector?

— Cameron Sperance

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