Acquisition-Hungry Awaze Refines Its Vacation Rental Strategy in Europe
A pool at a holiday rental home in Tazacorte-La Palma, Spain, that's bookable via Novasol, a brand owned by Awaze. The European vacation-rentals group Awaze, which claims to have the most inventory of professionally managed properties, is acquiring more companies. Novasol
Skift Take: Awaze is arguably Europe's largest vacation-rentals business for managed properties. While its acquisitions this week are eye-catching, the bigger news is that it's spending roughly $40 million this year on a tech push. That will help it make better use of its assets.
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