Airbnb Announces Major Global Advertising Campaign to Tout Hosting
A scene from one of the advertisements Airbnb is launching to promote its hosts. Airbnb
Skift Take: Airbnb felt the heat in 2019, pre-Covid, when it leaned into performance marketing on Google, and didn't get the results it hoped to achieve. In its first major campaign of 2021, Airbnb is mounting a global branding advertising blitz on YouTube (owned by Google) and television in five countries. The campaigned is geared toward expanding the ranks of hosts.
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