This Tech Firm Is the Using Pandemic Pause to Help Hotels Be Smarter About Setting Room Rates

IDeaS

IDeaS, a maker of revenue management software for travel operators, has a new product called Optix. IDeaS



Skift Take: IDeaS, which makes software to help hotel owners set their room rates, boosted its financial performance in 2020 without layoffs. But this year brings unique market conditions for its hotel customers. So a lot depends on the launch of its new service, Optix.

— Sean O'Neill

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