Tripadvisor Takes Unusual Route With Private Equity Help to Build Its New Subscription Offering

Tripadvisor Plus will provide consumers with perks at luxury hotels. Pictured is Accor's Maison Delano in Paris, which may or may not be part of Tripadvisor's new subscription program. Accor

Skift Take: Private equity firm Certares is leveraging its brand assets the way a Booking Holdings might do when Booking.com shares inventory with sister company Priceline. This isn't the usual private equity playbook.

— Dennis Schaal

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