Tripadvisor’s New Subscription Plan Geared to Address Major Flaw in Its Instant Booking Initiative
Tripadvisor claims to be the largest travel guidance platform in the world. Pictured is a screenshot from its 'There's Good in New York' video. Tripadvisor
Skift Take: Tripadvisor is trying to become a much larger transaction site again. But here are two challenges: Will the benefits be so superior to discounts you can get for free booking on HotelTonight or elsewhere? And hotels will get a break on commissions, but do they really want to train guests to book on Tripadvisor?
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