Google to End Tours and Activities Booking Next Month
A Vatican tour in the pre-Covid era, 2005. Google is phasing out its own booking services in tours and activities. Northfielder / Flickr.com
Skift Take: Google's retreat in tours and activities booking services doesn't mean Google is becoming less powerful in travel. It's part of Google's strategy to wrangle consistency across its products in offering a combination of advertisements and free listings to gain an even wider audience.
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