Expedia’s Brand Do-Overs Include Orbitz Putting Greater Focus on LGBTQ Market
A non-binary person in a taxi cab as part of Orbitz's new LBTQIA+ 'Travel As You Are Campaign.'
Skift Take: Six years after uniting the Orbitz, Travelocity and Expedia brands within Expedia Group, the company is now undertaking the grand experiment to differentiate their value propositions and target markets. If it doesn't work, brand consultants never get tired of offering their advice.
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