Inflight Safety Videos With New Twists Greet Returning Flyers

Inflight Safety Videos With New Twists Greet Returning Flyers

Air New Zealand  / Air New Zealand/Skift

Hollywood actress and Icon Betty White with Air New Zealand flight attendants Robert and Breone in a 2013 old school inflight safety video. Air New Zealand / Air New Zealand/Skift



Skift Take: Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.

— Ruthy Muñoz

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* This article was originally published here

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