Travel’s Creator Economy Resets for Next Boom
iambassador ran a "Spain on my mind" travel blogger campaign for the tourism board, amid a travel downturn. Keith Jenkins / iambassador
Skift Take: Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.
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* This article was originally published here
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