Hotels Elevate Brand Strategy With New Mantra: Eat or Be Eaten
Brands like Radisson and Best Western and sitting idle while the competition tries to woo owners away. Octavio Cogley / Wikimedia
Skift Take: The competition is brutal when it comes to making new brand deals in a downturn. Smaller companies have to be nimble and appeal in franchise negotiations with lower-cost terms to win out against the global giants.
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