Trivago and Kayak Split Over Travel Metasearch’s Future
Pictured is a view from Boracay, Philippines as seen on December 13, 2007. Trivago wants to provide more inspiration to travels and move beyond booking services for hotels. Ray in Manila / Flickr.com
Skift Take: Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.
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