Hawaii Turns Over Tourism Marketing to Group Rooted in Local Culture

Hawaii Turns Over Tourism Marketing to Group Rooted in Local Culture
Skift Take: By choosing a community-centered nonprofit to help craft Hawaii's tourism marketing, the state's tourism authority made a bold statement, severing a century-old relationship with the conventions and visitors bureau. It's sparking controversy, but this is the uneasy path to redefining the future of tourism.
— Dawit Habtemariam

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