How Explore Butte County Grew Organic Traffic with Localhood Stories

Skift Take: With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.
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