The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go

Skift Take: Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.
— Sean O'Neill and Andrea Doyle

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