The Grip of Airbnb and Short-Term Rental Giants Leaves Direct Bookings Elusive 🔒
Skift Take: Direct-booking advocates in the short-term rental space will face tough going long term because they have to deal with a juggernaut or three. When the travel recovery gets under way in full, it will be Airbnb, Booking.com and Expedia spending billions of dollars for marketing to win the fickle allegiances.
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