Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2020

Luis Alvarez  / Getty

Vrbo spent big time in early 2020, reaching consumers through YouTube advertising, in many, cases seen on mobile phones. Luis Alvarez / Getty



Skift Take: Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage.

— Dennis Schaal

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* This article was originally published here

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