Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

Robert Stinnett  / Flickr.com

A vacation rental on Valentine's Day, February 12, 2020. Vrbo began an advertising campaign to attract hosts. Robert Stinnett / Flickr.com



Skift Take: It's never any fun when companies are reluctant to speak ill of competitors. But, when it comes to wooing hosts, little Vrbo believes it needs to explicitly tell hosts what it can do that giant Airbnb can't. The pitch may be useful in attracting a segment of hosts.

— Dennis Schaal

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* This article was originally published here

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