YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers
A TV in a sidewalk sale as seen on at a sidewalk sale in the San Francisco Mission District on August 14 2013. Google argues that YouTube trumps television as a way to reach new audiences. Lynn Friedman / Flickr.com
Skift Take: The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.
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