Airbnb Edges Expedia Brand in Online Travel’s Top TV Ad Spenders so Far in 2021
An Airbnb billboard as seen in May 2021. The company outspent Expedia.com on U.S. TV advertising from January 1-June 3, 2021. Cayce Clifford / Airbnb
Skift Take: Both Airbnb and Expedia.com are leaning into U.S. TV advertising in their biggest campaigns in years. Many millennials may not watch traditional TV these days, but the medium is still an important part of brands' advertising mix.
Read the Complete Story On Skift
* This article was originally published here
Comments
Post a Comment