When Being a Budget Hotel Chain Wasn’t Enough: How Asia’s RedDoorz Risks Losing Its Focus

This is a RedDoorz hotel: The first Sunerra, a new midscale brand. Photo: RedDoorz

Skift Take: A new brand, Sunerra, takes RedDoorz into the midscale arena of three and four stars hotels. Not only that, it will manage these hotels. Can RedDoorz do it, or will the move dilute its focus as a budget player and eat up resources?

— Raini Hamdi

Read the Complete Story On Skift

* This article was originally published here