Air France-KLM Joins Airlines Getting Ahead of Fare Wars by Mimicking Uber

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A view of the Eiffel Tower from an Air France plane. Air France-KLM Group said on Tuesday it would adopt continuous pricing with Accelya tech. It will calculate fares in real-time, like Uber. Adobe



Skift Take: Suddenly the phrase "continuous pricing" is on the lips of airline executives worldwide. The reason is that price competition will be fierce once international air travel rebounds. The new pricing method promises to help airlines extract the most money possible from passengers based on their willingness to pay.

— Sean O'Neill

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