Longtime Holdout Alaska Airlines Joining Oneworld Signals Renewed Importance of Alliances

yuki_alm_misa  / Flickr

Alaska Airlines joined the Oneworld alliance on Wednesday. yuki_alm_misa / Flickr



Skift Take: The airline industry was increasingly writing off global alliances before the Covid-19 pandemic hit. Now, the tables appear to be turning with Alaska Airlines accelerating its membership into Oneworld despite the crisis and carriers increasingly depending on their partners for global reach.

— Edward Russell

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