Marriott Leans Into Superapps to Build Up Loyalty
Elegant Hotels will transform Treasure Beach into an All-Inclusive by Marriott Resorts property. Marriott
Skift Take: The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.
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* This article was originally published here
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