Tripadvisor Bets Subscriptions Will Foster Resilience in the Travel Industry
Hotel Normandie in Los Angeles has been an early participant in Tripadvisor Plus, where it offers freshly baked cookies to members who book via the subscription program. Hotel Normandie
Skift Take: Access, curation, and creating value for both consumers and suppliers are critical to the success of Tripadvisor's new subscription product, says a top executive. The company's still working out the kinks with Tripadvisor Plus, but the early word is promising.
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